Why Lil Nas X Is the Best Marketer in the Game

This week, Lil Nas X’s new single “Montero (Call Me By Your Name)” debuted at No. 1 on the Billboard Hot 100. It follows the massive success of “Old Town Road,” becoming a cultural phenomenon. How does Lil Nas X do it? Well, it isn’t just all luck. Lil Nas X is actually a very…

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