Marketing

Why Bravery Is Necessary for Brand Partnerships

When the popular Adult Swim series Rick and Morty joined forces with Wendy’s in June to unveil a themed pop-up restaurant in Los Angeles, along with two new drink mixes–Mello Yello Berry Jerryboree and Mello Yello Portal Time Lemon Lime–it was a risk. The animated sci-fi show had teamed up with other companies in the…


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Source: https://www.adweek.com/convergent-tv/why-bravery-is-necessary-for-brand-partnerships/

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