TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands

TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform. The creator and content accelerator initiative will be named The Creator Collective and aims to help guide brands to build “an authentic presence” on the platform that will resonate with TikTok’s community. The three-year initiative…

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