Marketing

New from Buffer: Start Page

The past year and a half has shown many of us that small businesses are too often the unsung heroes of our world. For almost 11 years now, we’ve remained committed to serving small businesses at Buffer. Earlier this year, we decided to make an expanded effort to help small businesses by making something even more accessible for people starting out and going broader in the types of problems we help solve.  

Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

We’ve built Buffer’s publishing, analytics, and engagement features with small businesses in mind. Now, we’re exploring something adjacent to social media to help with another big challenge we know small businesses face — properly leveraging that one key link that we all get on our social media profiles.  

There are a large number of link-in-bio tools available but we wanted to build something different, something that gives small businesses and individual creators the flexibility and power to create a beautiful page to showcase their brand through products, content, events, or announcements, all from one link.  

Start Page lets you quickly generate a landing page and URL for your business, no matter what type of business you have. Combined with our social media tools, Start Page creates a powerful toolset to start marketing your business.

How Start Page works

Simply go to buffer.com/start-page to begin building your Start Page, if you don’t yet have a Buffer account, you can set one up for free.  

You can start adding boxes for text, images, videos, social links, and more, right into our editor to create the layout you want, or you can choose from one of our pre-made templates. From there, you can customize page colors and style as well as add your own images, GIFs, and logos.

Once you’ve created and customized your page simply hit publish to claim your unique URL and start sharing it in your social profiles, email signatures, and marketing campaigns.

What’s next for Start Page

We’ve already heard from several businesses and individuals that they love Start Page, and we’re thrilled to continue evolving Start Page as more and more people use it as the home for their business. On our radar is custom domains, adding analytics for page views, and making even more themes.

We’d love to hear from you! If you’ve given Start Page a try, how’s it going? What would you like to see us add to it? Get in touch with us on Twitter to share your thoughts and feedback.




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Source: https://buffer.com/resources/start-page/

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