How to Work With Brands as a Blogger

Earlier than you possibly can start collaborating with manufacturers, you have to to develop your weblog to have some kind of viewers. Sure, it offers you extra leverage if in case you have a big viewers, however most manufacturers additionally have a look at engagement — not simply numbers. Even should you’re nonetheless working in your first few hundred followers, it’s possible you’ll be interesting to manufacturers should you can present them that your viewers — whereas small — is engaged. This typically implies that they depart feedback — on your blogInstagram, or anywhere really.

It additionally helps if YOU are engaged. If a model clicks over to your Twitter and solely sees an inventory of automated tweets, then it’ll seem like you’re not attempting to have interaction along with your viewers your self. Being engaged creates engagement.

With all that stated, in my view, you’ll must have at the very least 5,000-10,000 pageviews per 30 days in your weblog to successfully collaborate with manufacturers. In case your pageviews are lower than that, you’ll wish to work on rising your viewers and producing unbelievable content material earlier than attempting to monetize your website. For instance, I didn’t monetize my website till I used to be receiving about 15,000 pageviews per 30 days.

A media equipment is a doc which shares all the pieces a possible sponsor or marketer would wish to learn about your weblog. It’s primarily a resumé, however in your web site. A media equipment ought to listing quite a lot of issues, equivalent to your weblog’s matters, statistics, collaboration choices, and extra. It’s important for making a superb impression and touchdown extra (and better paying) collaborations.

Don’t have a media equipment? You’re in luck! I wrote a submit all about what to incorporate in a media equipment right here.

An vital half about working with manufacturers is ensuring that the collaboration matches seamlessly into your weblog. You don’t need sponsored content material to face out as a blatant commercial. Ideally, it ought to mix proper into the forms of stuff you usually write about. That means, you’re nonetheless delivering the nice, related content material that your viewers involves you for, and also you’re advertising the model and their merchandise in the best and natural means.

Awhile again, I did a sponsored submit for Sharpie the place I shared “20 ten-minute tips for your blog or business.” The submit felt pure and match into the theme of my weblog, but in addition organically wove in Sharpie highlighters. Although it was sponsored, my readers liked it — the submit acquired over 75 feedback and was successful when it comes to how a lot site visitors it introduced my website. When creating your personal listing of firms and merchandise, incorporate this identical concept. Which manufacturers would your readers LOVE to study extra about and why?

Additionally, maintain these items in thoughts when making your listing of manufacturers or merchandise:

  1. Assume exterior the field. You could really feel inclined to wish to attain out to large, nationwide manufacturers. Nonetheless, there are many smaller manufacturers or up-and-coming manufacturers that may love the natural publicity {that a} function on a weblog can supply. I’ve discovered that a majority of these firms are simpler to accomplice with as a result of there may be much less of a sequence you have to struggle by to seek out the correct particular person to contact.
  2. Don’t overlook digital firms and merchandise. Your first thought could also be to succeed in out to manufacturers with brick and mortar shops, however digital firms want publicity, too! For instance, firms that promote plugins, apps, net graphics, or software program are ones you must think about (if that matches your area of interest).

p.s. Undecided which manufacturers to contact since you don’t actually know what your weblog’s area of interest is? I wrote a submit about narrowing your weblog focus and deciding on a distinct segment, which I feel would possibly assist.

When you’ve made a radical listing of manufacturers and merchandise you like (and that suit your weblog), it’s time to lastly attain out! Once I attended the Alt Summit running a blog convention in 2014, one of many model representatives stated that she will get a whole bunch of emails a day. What stands out to her in an e-mail?

When somebody addresses her by her precise identify. 

Not solely is it simply good, well mannered apply to make use of folks’s names, however it additionally makes them care a complete lot extra about your e-mail. Few manufacturers will listing their advertising rep’s identify on their web site, so that you’ll must perform a little sleuthing. One of the simplest ways I’ve discovered to do that is on Twitter and Instagram. Ship a tweet or a direct message to the model letting them know you’d prefer to collaborate and ask for the most effective contact identify and e-mail. You could not all the time get a reputation (although generally you do — yay!), however most manufacturers will reply with, at the very least, an e-mail tackle you possibly can contact. Boo-yah!

If that doesn’t work, then you possibly can merely strive reaching out utilizing the contact kind on their website. Choices, my buddies!

Lastly, how do you get the collab going? Your preliminary e-mail is pretty essential, particularly as a result of many manufacturers obtain loads of a majority of these emails every day. My finest recommendation? Hold it brief, descriptive, and to the purpose. Don’t add complete paragraphs about your weblog or a three-page collaboration concept that they should obtain as a Phrase doc. Moderately, maintain your e-mail to a couple sentences. Do this format:

  1. An introduction of your self and your weblog/weblog matters (1-2 sentences).
  2. Why you like the model or their merchandise (1-2 sentences).
  3. A point out of the truth that you’d prefer to collaborate and why it might be a terrific match (1-2 sentences).
  4. A name to motion, equivalent to, “would you want to listen to the concepts I’ve considered?” (1 sentence).
  5. Lastly, you’ll wish to share your blog’s media kit with them, too. I like to recommend importing it as a Google Doc and linking it in your e-mail someplace.

Altogether, your e-mail shall be about 5-7 sentences. Quick and candy, however attractive and full of excellent data.

Give the model per week or so to see in the event that they reply. In the event that they don’t, strive sending a follow-up message. Most manufacturers will at the very least reply to your preliminary e-mail. In the event that they do, they usually’d like to listen to your concepts, then you’ve the chance to ship an extended e-mail along with your particular collaboration concepts and why they’d be a terrific match for you and for them.

Remember that it could take time earlier than you discover a model who’s thinking about collaborating with you. Strive to not really feel discouraged — firms all have completely different objectives, budgets, and opinions. It’s only a matter of discovering those which are a terrific match. Ship out a number of emails and maintain at it till you’re in a position to land your first collaboration. After that, it’ll clean!🙂


Source: https://moneygos.com/how-to-work-with-brands-as-a-blogger/

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