Charts show how the 2022 box office sizzled, then fizzled

Natalie Portman stars because the Mighty Thor, aka Dr. Jane Foster, alongside Chris Hemsworth, who performs Thor Odinson, in Marvel’s “Thor: Love and Thunder.”


The summer time field workplace began with a bang, however because the season shifts into fall, ticket gross sales have fizzled.

Paramount and Skydance’s “Prime Gun: Maverick,” alongside Disney and Marvel Studio’s “Physician Unusual within the Mulitverse of Insanity,” reignited the movie show enterprise, driving million to theaters and racking up lots of of million in ticket gross sales. The 2 movies kicked off the summer time film season, which runs from Might by way of August, and are the 2 top-grossing films launched domestically this yr.

Nonetheless, with solely a handful of main releases through the summer time season, ticket gross sales dwindled in late July and fell all through August. In truth, the field workplace generated lower than $100 million in every of the final 5 weeks of the summer time interval, in accordance with knowledge from Comscore.

“It positively ended on a whimper,” mentioned Shawn Robbins, chief media analyst at BoxOffice.com.

Massive franchises together with Common’s “Jurassic World: Dominion,” “Minions: The Rise of Gru” and Disney’s “Thor: Love and Thunder” lifted the field workplace, however with out smaller and mid-tier budgeted movies to fill the gaps, the summer time field workplace didn’t capitalize on its momentum.

Whereas audiences have returned to cinemas, and are spending extra on premium tickets and popcorn, there are nonetheless lingering pandemic points. These points embody manufacturing shutdowns that delayed movie shoots and stress on visible results homes to finish tasks on shortened deadlines.

Because of this the film calendar, whereas filling again up, is much from operating on all cylinders. Over the summer time, simply 22 movies have been launched in theaters, down 47.6% in comparison with 2019, Comscore knowledge exhibits. And this can be a development that is been seen all yr lengthy. From January to finish of August in 2019, Hollywood launched 75 movies in cinemas. In 2022, thus far, it is solely launched 46.

There will probably be extra month-to-month consistency subsequent yr, Robbins mentioned.

Regardless of practically 50% fewer movie releases throughout this four-month interval, the home field nonetheless tallied $3.34 billion in ticket gross sales, down simply 21% from 2019 ranges.

Tom Cruise in “Prime Gun: Maverick”

Source: Paramount

“The outcomes are spectacular,” mentioned Paul Dergarabedian, senior media analyst at Comscore. “Summer time films like ‘Prime Gun: Maverick,’ ‘Physician Unusual 2,’ ‘Jurassic World: Dominion,’ and others, punched above their weight in Might, June, and July, boosting not solely gross sales, however confidence within the business after transferring in matches and begins over the course of 2020 and 2021.”

“Nonetheless, a fall slowdown has given the business a little bit of a post-summer hangover with worries that solely a handful of obvious blockbusters wait within the wings to bolster the fortunes of the third quarter field workplace,” he mentioned.

Because it stands, there are at the moment solely 4 would-be blockbuster releases coming to theaters earlier than the top of December, together with Warner Bros.’ “Black Adam” in October, Disney’s “Black Panther: Wakanda Endlessly” and “Unusual World” in November, and Disney’s “Avatar: The Method of Water” in December.

For comparability, in 2019, there have been practically two dozen blockbuster-style movies slated on the calendar for the final 4 months of the yr, together with “Star Wars: The Rise of Skywalker,” “Jumanji: The Subsequent Degree” and “Frozen II.”

The home field workplace has generated round $5.3 billion since January, down round 31% in comparison with 2019, however stays on tempo to ship round $7.5 billion in whole ticket gross sales by the top of the yr, Dergarabedian mentioned.

“That is frankly an excellent end result for an business that noticed 2020 ranges at a mere $2.3 billion and a 2021 that wound up at $4.6 billion,” he mentioned.

Subsequent yr appears stronger. Already the calendar has considerably extra titles, in addition to a extra various assortment of genres and budgets, together with Marvel’s “Ant-Man and the Wasp: Quantumania,” “Dungeons & Dragons” and “John Wick 4.”

“2023 will get issues rolling on a significantly better foot,” Robbins mentioned.

Disclosure: Comcast is the dad or mum firm of NBCUniversal and CNBC.


Source: https://www.cnbc.com/2022/09/03/how-the-summer-box-office-sizzled-then-fizzled-in-charts.html

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