Marketing

Black Friday Ads Have Hidden Message About Sustainability

Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism of the busiest shopping day of the year. Last year, for example, companies from Patagonia to Allbirds encouraged people to become more conscious consumers and embrace sustainability instead. 

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Source: https://www.adweek.com/creativity/a-black-friday-campaign-lures-people-with-deals-but-is-actually-about-sustainability/

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