Marketing

Advertising To Save The Earth: The Campaigns of COP26

The upcoming COP26 summit in Glasgow, Scotland will be arguably the most important environmental summit of world leaders to be held to date. As a result, there is a rush by brands to state their sustainability credentials and intentions to garner attention and build public confidence around the brands consumers buy.

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Source: https://www.adweek.com/brand-marketing/advertising-to-save-the-earth-the-campaigns-of-cop26/

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